SOY Plans Biggest Sale Ever

Once again, the sound of Judaic books landing on tables can be heard all around Belfer Hall, as SOY takes over Room 502 to conduct its annual Seforim Sale. The sale, chaired by SOY Vice President Joshua Muskat, attracts Jews from all walks of life and will be open to the public for an eight day span during the two-week period extending from February 8th through the 22nd.

The sale is known for its wide selection of seforim and unbeatable prices. The funds generated are directed to numerous charitable organizations and SOY functions. This year's sale hopes to be headed in the same successful direction as last year's unp recedented million dollars plus in gross sales.

Seforim Sale veterans Avi Turkel, Michael Gewirtz, Nachi Klein, Amichai Erdfarb and Steven Perel are assisting Muskat in the preparations for this year's sale. Muskat and his staff have been putting in long hours since winter vacation, and with the he lp of students from both the uptown and midtown campuses, have managed the daunting task of labeling and arranging the thousands of volumes ordered.

Trying to put the Yeshiva back in the SOY Seforim Sale, the sale has expanded its list of titles to over 5,500 and now features many more Rishonim, Achronim and Sheilos U'teshuvot sections than past sales have. The music section has been expanded, with Shmuel Bodenheimer's group Besamim, which performed at this past year's Chanukah Concert, offering up their debut album at the Seforim Sale.

Past sales having attracted over 10,000 customers and established a number of best-selling seforim. Among the new titles that are expected to sell as well as the Arstcroll Tanach did last year, are Rav Mirsky's second volume of Hegyoni Hala cha, the Daat Mikra on Breishit, new Seforim from YU Roshei Yeshiva, and the latest albums by Avraham Fried and Mendy Wald. Additionally, with the large influx of individuals who joined the Daf Yomi program several months ago when it reached th e beginning of its seven year cycle, Artscroll's English Talmud should be a big a seller along with many CD-Roms that cover the current Daf Yomi tractate.

This year the Seforim Sale will implement several new innovations in an attempt to ease the congestion at the check-out lines and traffic on the sales floor. First, an additional check-out register will be added, which will be set up as an express line . Second, with the enormous success of last year's decision to accept credit cards, an additional credit card machine will be added behind the cashiers' desk. Third, signs will be placed on each table, clearly demarcating what is in each section. Lastly, a diagram will be added to the catalogue that will assist shoppers in locating their favorite sections.