|
Cheaptext.com:
A Rare E-Success Story by
Commentator Staff At the end of
the Spring 2002 semester, three Yeshiva students went around collecting
textbooks on consignment, saying that they were trying to centralize
Yeshiva’s used book market with the distinct aim of obviating the annual
struggle of finding used-book purchasers. At the same time, they promised
that the books would be sold to students the following semester at
significant discounts. And they held
true to their promise. At the beginning of the Fall 2002 semester, signs
were posted all over YU announcing a new website: Cheaptext.com. At the
site, students can purchase used textbooks for 20% less than the
competitor’s used price and pay by credit card via secured server. Students can
also continue to submit books for vending, though, for the time being,
they must do so in person. “We felt
that this was a necessary service for the student body at Yeshiva,”
explained Rami Dennis, a recent addition to the Cheaptext.com team. “The
buying and selling of books has always caused frustration and we felt that
our e-store would help alleviate the problem,” he added. “It was so
easy and our prices really are a lot cheaper.” “Hallelujah!
It’s about time,” trumpeted a relieved Sy Syms student. “I’m tired
of getting ripped off by the pop-up bookstore,” explained another upon
learning of the new e-bookstore. Cheaptext.com
began last semester in the basement of the Morgenstern Dormitory at the
aptly named Morg Mart. After Ari Polsky suggested the idea, Noam Magence
together with Yaakov Sheinfeld organized a scaled down version of their
current operations, which sold books for cash or check only.
Magence explained that initially “the store’s limited hours
were very inconvenient for many students, and its inability to accept
credit cards made many students hesitant to purchase such expensive items
with their limited cash.” But it
didn’t take long for the partners to realize that improving their store
would generate more business and further aid students.
So, over the summer, Dennis, Magence, and Sheinfeld worked
diligently to put the bookstore online. “Over
$7,200 in payouts have been distributed thus far and more is on the
way,” said Sheinfeld. He estimates that Cheaptext.com supplanted
anywhere between $12,000-$15,000 in sales from the Barnes & Noble’s
pop-up bookstore this semester alone. According to Sheinfeld, over 100
people benefited by selling their books through Cheaptext.com, while more
than 300 others benefited by purchasing their books at significant
discounts. A textbook was even sold to a student from the University of
Connecticut. “My
statistics for business book was $45 cheaper at Cheaptext than at the book
store. That’s ridiculous!” exclaimed one very satisfied customer.
“There will be no more need for students to go placing signs and playing
phone tag to buy or sell books.” Apart from
facilitating the sale of recyclable textbooks, Cheaptext.com also makes it
possible for students to sell textbooks that are no longer in use. Many
downtown students, for example, purchased marketing books from
Cheaptext.com that were no longer being used on the Wilf campus. When
asked if the organization was brooding over expansion possibilities to
include the Midtown campus, Sheinfeld revealed, “It is being looked into
and it may very possibly be operational by the Spring 2003 semester.” Whatever the
future holds for Cheptext.com, its current convenience is undeniable and
easy to understand. “This
website does it all for you,” explains Sheinfeld. “Drop your books off
and the check is in the mail….simple as that!" For more
information visit www.Cheaptext.com or email info@cheaptext.com.
What do you think? Click here to send a letter to the
editors. |